Highly regarded as a leader in the culinary world from Europe to the Middle East, Chef Izu and his team create new concepts using their expertise, creativity, curiousity and passion.
The YSeventy7 team create and manage every detail when it comes to concept creation; from hitting the drawing room to establish a concept, creating the vision for the brand, ensuring the business is operating profitably all the way through to creating the brand identity and marketing strategy.
Getting everyone together, we use creative exercises to establish the vision for your brand.
To build the foundation for a successful concept, you must know its roots in order to know which direction to take, therefore we immerse ourselves deep into the culture.
Identify and define the concept from the design elements, the menu, ingredients and differentiation in the marketplace.
From sourcing superior quality ingredients and unusual requests through to negotiating contracts with suppliers.
The best brands are always breathing, living and constantly innovating.
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50 BEST RESTAURANTS
BEST EUROPEAN RESTAURANT
TIME OUT AWARDS 2019
READERS’ CHOICE AWARDS
TRAVELLER – MIDDLE EAST
BEST CHEF OF THE YEAR
IZU ANI – CARINE
FRENCH SPECIALITY CHEF OF THE YEAR
PRO CHEF MIDDLE EAST