Getting everyone together, we use creative exercises to establish the vision for your brand.
To build the foundation for a successful concept, you must know its roots in order to know which direction to take, therefore we immerse ourselves deep into the culture.
Identify and define the concept from the design elements, the menu, ingredients and differentiation in the marketplace.
From sourcing superior quality ingredients and unusual requests through to negotiating contracts with suppliers.
We determine who you are, what you’re about and why you do what you do to make you stand out from the rest!
The best brands are always breathing, living and constantly innovating.
Highly regarded in the industry and credited for
bringing a new style and type of cuisine to the
UAE through award-winning restaurants, La
Petite Maison and La Serre.
Izu lives by the ethos that life is not about ownership,
everything is learned and
borrowed and when you learn that nothing
belongs to us, you can consider that you
have learned only a small proportion of
what there is to learn in life.
The Swiss army knife of YSeventy7, Sara left France after her studies, setting her sights on Dubai to fulfill her dream of becoming an ‘urban food planner’. Sara graduated from Aix en Provence with a BA (Hons) in Geography and a Master’s in Globalization and Development.
Sara uses her intellectual background and instinctive nature to provide a balance to all decision-making processes and concepts.
Though his parents desired him to become an
engineer, the only engineering on Waddah’s
mind involved spectacular, artistic éclairs.
With a Bachelor of Science in Electrical
Engineering, and a devout passion and
talent for French baking, Waddah brings an
unparalleled mastery in traditional French
baking. He bakes every pastry with unique flair
adding his own creative twist that makes each
Farrah studied Marketing, Advertising & PR to then go on and work with some of the most high profile PR agencies in London.
After accidentally falling into the world of lifestyle dining in Dubai, she hasn’t looked back and is known for, in her own words “not taking a cookie cutter approach to PR and Marketing”, assessing the requirements of a brand, concept and partner on a one-to-one basis.
Carine comes from a small seaside resort in France called Deauville, often referred to as the Parisian Riviera and also home to Coco Chanel’s first fashion boutique.
A lover of cheese and bread, Carine grew up on local specialties produced in the region, from Pont L’Evêque cheese to Canard a la Rouennaise which gave her a deep appreciation of food and the importance of knowing the source of where food comes from. You’ll find Carine’s nose in a book in between managing HR at YSeventy7 HQ.
Orestis was born and raised in Amaliada, a small town in Greece with not a restaurant in sight, only traditional tavernas and farmers trading their produce.
With both parents in the culinary arts and always cooking at home with his chef mother, Orestis’s love for cooking started at a young age. Preferring kitchen utensils over power tools, he abandoned his studies to become an electrician to train at Chef D’oeuvre.
Operations Director, Moggie was Formerly Head of Department for Foreign Investment of Exhibitions in Malaysia before moving to London over 20 years ago to pursue her passion in hospitality, and has remained in the F&B industry ever since.
Moggie was instrumental in the debut launch of ZUMA in London where her exceptional organizational skills and admirable leadership qualities, especially in operations were recognized, resulting in a move to La Petite Maison in London followed by the launch of La Petite Maison Dubai, working side by side with Chef Izu.
As a team of hardcore foodies, we have compiled a list of the world’s best cities for food! In this post, Carine, HR Manager at YSeventy7 shares some culinary delights you can find in her hometown. Read on and be prepared to salivate.
Don’t get me wrong, I love espresso, the intensity, the colour, the aroma, everything about it. But nowadays it’s not my favourite medium, nowadays I like pour over coffee.
It all started one Friday morning over breakfast. Everyone was in good spirits because it was officially the end of the Summer and it was time to enjoy being able to walk around Dubai and dine al fresco.