OUR CONCEPTS

WHO WE ARE

Created by the forward-thinking and multi-award winning Chef Izu, YSeventy7 is a creative consulting and management agency, specialising in the food and beverage industry.

Highly regarded as a leader in the culinary world from Europe to the Middle East, Chef Izu and his team create new concepts using their expertise, creativity, curiousity and passion.

The YSeventy7 team create and manage every detail when it comes to concept creation; from hitting the drawing room to establish a concept, creating the vision for the brand, ensuring the business is operating profitably all the way through to creating the brand identity and marketing strategy.

WHAT WE DO

HIT THE
DRAWING ROOM

Getting everyone together, we use creative exercises to establish the vision for your brand.

RESEARCH &
MORE RESEARCH

To build the foundation for a successful concept, you must know its roots in order to know which direction to take, therefore we immerse ourselves deep into the culture.

CONCEPT BRIEF

Identify and define the concept from the design elements, the menu, ingredients and differentiation in the marketplace.

PROCUREMENT
STAGE

From sourcing superior quality ingredients and unusual requests through to negotiating contracts with suppliers.

BRAND
MANAGEMENT

The best brands are always breathing, living and constantly innovating.

TALK TO US

Get in touch with us at:

OUR TEAM

Chef Izu

Highly regarded in the industry and credited for bringing a new style and type of cuisine to the UAE through award-winning restaurants, La petite Maison and La Serre.

Izu lives by the ethos that life is not about ownership, everything is learned and borrowed and when you learn that nothing belongs to us, you can consider that you have learned only a small proportion of what there is to learn in life.

izu@yseventy7.com

Sara Larabi

The Swiss Army knife of Yseventy7, Sara left France after her studies, setting her sights on Dubai to fulfill her dream of becoming an “urban food planner”. Sara graduated from Aix en Provence with a BA (Hons) in Geography and a Master’s in Globalization and Development.

Sara uses her intellectual background and instinctive nature to provide a balance to all decision-making processes and concepts.

sara@yseventy7.com

Nina Manzoni

Born and Raised in Paris, Nina Manzoni studied Hospitality through to a Masters degree. Including an internship at one of the most prestigious hotels in Paris, La Tour D’Argent. After graduating, Nina worked in the French fine dining restaurant for Disney Cruise Line, sailing around the Bahamas, The Virgin Islands and Mexico. Moving to Dubai in 2014 Nina worked for Le Petite Maison before moving to La Cantine as Assistant Restaurant Manager and soon after, Restaurant Manager. She then spent 3 years at La Serre as General Manager. Family-focused and a sports fanatic, Nina is passionate about traveling the world and meeting people from different cultures and backgrounds. nina@yseventy7.com

Carine Ani

Carine comes from a small seaside resort in France called Deauville, often referred to as the Parisian Riviera and also home to Coco Chanel’s first fashion boutique.

A lover of cheese and bread, Carine grew up on local specialties produced in the region, from Pont L’evêque cheese to Canard a la Rouennaise, which gave her a deep appreciation of food and the importance of knowing the source of where food comes from. You’ll find Carine’s nose in a book in between managing HR at Yseventy7 HQ.

carine@yseventy7.com

Orestis Kotefas

Orestis was born and raised in Amaliada, a small town in Greece with not a restaurant in sight, only traditional tavernas and farmers trading their produce.

With both parents in the culinary arts and always cooking at home with his chef mother, Orestis’s love for cooking started at a young age. Preferring kitchen utensils over power tools, he abandoned his studies to become an electrician to train at Chef D’oeuvre.

Orestis@yseventy7.com

Ilona Davids

Ilona grew up in Paarl, South Africa. A city in the heart of what is known as the Cape Winelands. Rich in vineyards and farms, with an urban feel.

She studied Linguistics but dropped out to pursue a career in the Wine Industry. Ilona became the Personal Assistant to the Managing Director at Anthony Rupert Wines, a pioneer in the wine industry in South Africa. However, in search for a challenge Dubai came calling. Here she planted her career in the food industry alongside the renowned Chef Izu.

ilona@yseventy7.com

BRANDS & COLLABORATIONS

AWARDS

GAIA
50 BEST RESTAURANTS
ESQUIRE 2019

CARINE
BEST EUROPEAN RESTAURANT
TIME OUT AWARDS 2019

READERS’ CHOICE AWARDS
TRAVELLER – MIDDLE EAST

BEST CHEF OF THE YEAR

IZU ANI – CARINE
FRENCH SPECIALITY CHEF OF THE YEAR
PRO CHEF MIDDLE EAST

YSeventy7

703, 1 Lake Plaza, Cluster T,
JLT, Dubai, UAE
PO BOX 31373

T: +971 4 422 7913

Human Resources

Carine Ani
carine@yseventy7.com

All other enquiries:

sara@yseventy7.com
ilona@ysenventy7.com